In the Fold

Editorial, Branding & Textile Design, 2026

Applications used:

Procreate, Illustrator, Photoshop, InDesign

‘In the Fold’ is a fabric line with deliverables consisting of fabric swatches, a catalogue and lookbook, inspired by my surroundings and cultural upbringing.

The scope of the project includes creating the fabric patterns and textile swatches themselves, as well as a full catalogue detailing the collection including photography, typography and fabric information to accompany. All elements come together to create the overall brand identity.

Process

Step 1

Ideate using sketching to determine the vibe and layout of the patterns. This step was done digitally, mostly using Procreate. During this time is where I also played with colour to determine the palette used throughout each pattern. I took inspiration from many areas, including personal taste, personal experiences, visual inspiration around me, and my environmental contexts.

Step 2

After ideation, I decided to explore several ideas and develop them into more detailed patterns. This step was more time consuming but helped to narrow down different elements I wanted to keep and omit. It also helped with colour combinations.

Step 3

Still using Procreate, I continued developing each final pattern individually in stages. Each pattern varied in time it took to create. They each also vary in complexity and colour. A lot of this process was trial and error to see how best to format the pattern and tile it for an accurate repeat.

Step 4

Using Photoshop, I altered the pattern to create three distinct colour ways for each.

Step 5

Finally, I printed swatches of each pattern in all the colour ways. I assembled them into swatch decks so that people can physically feel and see the patterns in person applied to the substrate.

Patterns

"Intersect" in Blackberry, Lilypad, and Tangerine

"Floret" in Berry, Pirouette, and Terracotta

"Patchwork" in Rose Bush, Clover, and Apricot

Catalogue

Look Book