Mug & Bean
Packaging Design, 2024
Applications used:
Procreate, Illustrator, Photoshop
Mug & Bean is a minimalistic but well crafted coffee brand that is not only a cafe, but offers many of their products for sale both in store and online.
This project was comprised of multiple parts. The first being the brand development and creation of a single carton package. A coffee package sleeve was created with varying labels for each type of coffee bean. The second part of the project was to create a multi-pack. The product for this was chocolate covered coffee beans that come in single flavoured packages and fit into a larger multi-pack box.
Signage mockup showcasing the symbol and wordmark logo
Mug & Bean symbol logo, inspired by the shape of coffee cups and an hourglass. A symbol of time passing, relating to the act of taking a break and having a coffee in a relaxing and cozy atmosphere.
Mug & Bean wordmark logo using letters that flow together seamlessly to look cohesive and have a feeling of fluidity
Brand colour palette
Initial image moodboard
Coffee Bag Packaging
Initial label sketches
Final label and packaging mockups
Chocolate Coffee Bean Packaging
Initial packaging sketches for label and function
Paper prototypes
Flat plan with the package die cut and artwork for an individual package
Final physical mockup of six individual packs within a multi-pack box
